Facebook-owned Instagram has added in-app payments option that lets you make direct payments from the app.This feature allows businesses and brands to advertise on Instagram.
The users will be able to to register their debit or credit card details to their profiles, along with setting a security pin. it will be available in your profile settings under “payments settings”.
The idea behind introducing in-app payments feature is to merge with Instagram’s “Shoppable Tags”, a native integration that makes it easy to tag and shop products directly from your Instagram posts.
Instagram’s rival platform Snapchat recently introduced its “Shoppable AR” to its platform – a feature that allows advertisers to sell products directly through their sponsored lenses.